Gensco celebrating their 75th year in business, needed a logo to mark the occasion. After taking inspiration from the NBA 75th year logo and the diamond anniversary aspect, this logo was born. I wanted to keep it simple, clean and elegant.
Along with the logo, a publication came out for the company called the Hotline, which was designed for employees to give them updates on the company and any news they might need to hear. This publication comes out once a year, but this was a special one. Since it was the 75th year anniversary edition, I went all out with UV Gloss, Perfect Binding, and a line of thread sewn on the edges.
